With its predominant market share of over 60% nationwide, Dien Quang is evaluated as the most prestigious brand and the largest consuming choice in Vietnam. Today Dien Quang continues ensuring its competitive advantages based on the following competencies:
Research and Development – non-stop creation
Research and development is one of Dien Quang’s strengths.
Dien Quang Development and Research Center has been invested with modern international standard equipment for testing and research, which groups up more than 30 highly creative young experts and engineers who are sensitively to seize innovative technologies and modern consuming trends.
The development and research operations of the Center are distinctively oriented into 2 directions:
Furthermore, all development and research operations of the Center are closely associated with institutes, scientific research centers and universities in researching and promoting modern lighting solutions.
Large scale of production at international level with competitive price and stable supply ability
As a pioneer in technology having 5 factories with synchronized production lines to achieve international standards, Dien Quang is a large-scale manufacturer in Viet Nam with capacity of main products as follows:
Strict quality control in all sections from input materials to finished products
Dien Quang targets to provide high quality lighting products and solutions with the specific criteria of quality: Safe-Saving-Environment Frienliness. Dien Quang’s products are closely controlled through the system of modern laboratory to fully meet all requirements of quality inspection, ensuring all ISO and Vietnamese Standards. At present, Dien Quang is the only Vietnamese company which can measure photometric data for lighting design in the civil and industrial works.
Expansion and professional investment of distribution network
Dien Quang products are distributed to consumers and customers through 4 distribution and warranty centers in HCM City, Hanoi, Da Nang and Can Tho. The distribution network is divided into 4 separate channels:
Apart from these above channels, Dien Quang is developing other sale forms via television and telephone as well to maximum facilitate customers.
As a technological company, Dien Quang always pays attention to update new technology. The company is a pioneer in investing close procedures from raw materials to finished products. Major machinery and equipment are imported from prestige and professional corporations in lighting field, namely Toshiba (Japan), Alcatal (France), Edwards (England), Kumho (Korea), Federal (Taiwan).
In 2007, to keep with the trend of modern lighting, Dien Quang became the first Vietnamese corporation that investing into LED production line with application of up-to-date automatic SMT technology. Currently, Dien Quang’s production technology is as modern as others in regional countries. By the year 2014, LED lighting products become more and more popular. In order to meet the demand of consumers, Dien Quang continuous to invest an additional Panasonic SMD machine with total value VND 30 billion, doubling LED production capacity.
Besides investment in production techonology, Dien Quang also paid attention to investing in management technique. The company was one of early corporation applying ISO, ERP and BI from Oracle – US.
Dien Quang also invited Impact and PWC for auditing, inspecting and upgrading professional management system. Thanks to early application of advanced production technology and management, Dien Quang has been chosen as the Contractor of Vietven joint venture with Venezuela after audited by Moody